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Online Marketing and Its 6 Main Categories
What is online marketing, in few words?
Online marketing is any attempt to spread the message about your company, using the internet to reach people.
Basically, it's everything you do online to get more views and people's attention and hopefully, at some point, they will buy from you.
6 Main Categories of Online Marketing
1. Search engine optimization (SEO)
2. Search Engine Marketing (SEM)
3. Content marketing
4. Social Media Marketing (SMM)
5. Pay-per-click advertising (PPC)
6. Email marketing
SEO – Search engine optimization
SEO is the process of getting traffic from search results from search engines. All major search engines like Google, Bing and Yahoo have primary search results, where websites are redirected based on what the search engine considers most important to users. In order for websites to appear in a high position in search results, SEO tries to create a website based on the algorithm of Google, Bing, Yahoo, etc.
SEM – Search Engine Marketing
Search engine marketing (SEM) is a form of internet marketing that involves promoting sites by increasing their page visibility of search engine results, mainly through paid advertising. SEM can incorporate search engine optimization (SEO), which adjusts the content and architecture of the web page to achieve a higher ranking in search engine results pages. As well as to increase positioning in pay-per-click lists (PPC).
Content marketing
Content marketing is a type of marketing that involves the creation and sharing of online materials (such as videos, blogs, and social media posts) that do not explicitly promote a brand, but are intended to stimulate interest in a business's products or services.
Social media marketing
Social media marketing refers to the process of gaining views or attention through social media. Social media marketing helps a company get direct feedback from customers (and potential customers) by bringing the company closer to the people. Interactive social media sections give clients the opportunity to ask questions or voice complaints and feel heard.
Pay-per-click advertising (PPC)
PCC is an online advertising model where advertisers can display ads related to their products / services when users - people searching online - place queries about your product / service in search engines. Due to the use of keywords and the role they play in PPC, can also be referred to as keyword advertising.
Email marketing
Email marketing is the act of sending a commercial message, usually to a group of people, using email. In its broadest sense, any email sent to a potential or current customer can be considered email marketing. It usually involves using email to send ads or solicit sales and aims to build loyalty and trust for the brand. Email marketing messages can be sent to a list of prospective or current clients. The term usually refers to sending email messages in order to increase a merchant's relationship with current or former customers, encouraging customer loyalty and repeat business, gaining new customers or persuading current customers to buy something right away.